By Susan Saurel
There is not a single digital marketing mechanism as old and powerful as email newsletters. Marketers have created email campaigns for almost four decades and the number of users just keeps growing year after year. According to reports, almost four billion people use email worldwide.
Email marketing strategy can help you reach almost two-thirds of the global population, but it’s not the only benefit of email campaigns. On the contrary, digital mails are easy to administer, cost-effective, highly targeted, and measurable.
But if you really want to enjoy all the privileges of email marketing, you have to learn its basics. We are here to help you with that, so keep reading to learn the ABC’s of email marketing campaigns.
Social media has become integral to the way we use the Internet. The important content is not only linked, but it is also shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high-ranking pages having strong social media activity.
While the official stance from Google is that they do not directly use social signals in their algorithm, the SEO community pretty much agrees it is certainly a factor in achieving rankings. Disagreements aside, I can tell from my own experience that websites with large social followings consistently get higher rankings in a shorter timeframe.
Not only can you use social media to build social activity to increase your overall SEO strength, but you can also use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule, social media should be a part of every SEO project or even every marketing project.
By Adriana Tica
Yes, it’s that time of the year again.
It’s the ideal time to make plans for taking over the world, one SERP at a time.
If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a collection of SEO tactics that work wonders today and are bound to work even better tomorrow.
Let’s take a look at what will work in SEO in 2019.
By Adriana Tica
There are few industries more shrouded in mystery than SEO. We all know it’s not an exact science.
Any SEO ‘expert’ who tells you they know exactly how high you will rank if you use their ‘unique methods’ (and pay for them dearly, of course) is a crook. You should run as fast as you can.
The truth is we need to test to see what works and what doesn’t. The Holy Grail of rankings changes from country to country and from industry to industry – to mention only two of the hundreds of factors.
By Adriana Tica
SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to.
They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them.
What caught my eye, though, was the fact that almost all of them take you back to the quality of your content, directly or indirectly.
Let’s take a look at them.
Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver on this precious prowess? Not likely.
Put simply, SEO is the act of maximizing your website’s potential to rank at the top of the listings by search engines, such as Google, Bing and Yahoo. These are organic search engines, which deliver organic search results—results that appear because of their relevance to the user’s search terms. And if you care about the success of your brand’s digital marketing strategy, then you need to care about SEO.
By Adriana Tica
Pull up a chair, this is a big one.
This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike.
Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher.
In order to compile this amazing report, the researchers at SEMrush analyzed data from 600,000 global keywords. The results came from a machine-learning algorithm that managed to determine the factors that influence positions in SERPs. The methodology is complex, but I won’t bore you with it – you can read about it in the study. We have more important stuff to dissect right now.
Let’s dive it.
“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.”
— Kevin Indig, SEO Ninja at Atlassian
As Kevin noted, much of a company’s SEO success lies in beating the competitors to the punch.
Here are 12 actionable SEO tips you can implement today so that you can results as quickly as possible.
A page one listing in Google’s search results for the right keyword can lead to a lot of visitors and a lot of sales. That’s why so many people want to be on Google’s first result page.
Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet.
There are four simple rules that will help you to get your website on Google’s first result page. These four rules even work with Google’s new machine learning algorithm:
We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.
Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.
Schedule these tasks in your calendar to make your blog traffic soar.
This WordPress SEO tutorial will help you to optimize your website or blog and get ahead of your competition.
For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you. But many small businesses simply don’t have the marketing budget to hire an expert SEO strategist to help improve their rankings. With this guide, you will:
— Nancy Gibbs, Editor at Time Magazine
Smartphone devices have truly become an extension of the human psyche. We no longer store phone numbers in our minds; they are saved in our contacts list. Many don’t care to retain trivial facts when they can simply say “OK Google” and shortly receive an answer. Our mobile devices are always close by, seldom not in use, and Google understands just how important they have become in day-to-day life for the modern masses.
It is this ubiquity that led Google to implement a mobile-first initiative and focus on providing fast loading mobile content, relevant search results for mobile-based user intentions, and so forth. 2015’s Mobilegeddon was Google’s wake-up call to site owners that mobile-friendly sites are a requirement, not a luxury.
By: Masha Maksimava
I know, I know, search engine optimization isn’t ‘quick’ or ‘simple’ by definition. Many things in SEO will take plenty of time and effort — think taking your site mobile, building links, or moving to HTTPS. But then… there are some SEO tweaks that really are both quick and effective. In this article, I’ve put up my top 10 list of the most worthwhile SEO fixes you can do in under an hour.
These simple hacks won’t take you to the top of Google if you neglect the more time-consuming (but necessary) components of the search engine optimization process. But combined with your main efforts, they are sure to make a difference in your search engine visibility and traffic, and give you that ranking boost you may be just needing.
There’s a lot going well for Tune’s contact page: the beautiful design, the calls-to-action, the clearly displayed contact information, and the form below the fold for visitors who want to get in touch with specific inquiries.
What I love the most about their page, though, is how welcoming they are. With copy like “We’re Here to Help!” and “Reach out to us anytime and we’ll happily answer your questions,” it makes visitors feel like they’re being taken care of. Many business’ contact pages are rather cold — but the more friendly you make your page’s copy, the better you’ll make your visitors feel. After all, you should want them to contact you so you can help them and start building a relationship.
We often hear that local SEO is a whole lot different from general, non-local optimization campaigns. Or is it? Just a few weeks ago, Local SEO Guide released the results of their extensive study of Google’s local search ranking factors. The agency analyzed over 100 signals and 30,000 businesses to figure out which factors are most important for local rankings in Google. Some of those factors were… unexpected to say the least.
In this guide, I’ve put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.
Getting ranked in Google’s local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results.
How can you make sure that your website gets listed in the local results in relevant areas? Google has published official information on how to get listed for relevant searches in your area:
But how does one offer quality content that will push your content up in the rankings?
Google has a series of algorithms that dictate where a website will show up in searches. It’s a lengthy system with somewhere around 200 variables. Although it’s nearly impossible for one person or business to hit on all of Google’s sweet spots, there are ways to ensure that your content is seen by the world.
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That’s why, if you struggle with editing, you’re going to love this article …
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.
Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.