For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you. But many small businesses simply don’t have the marketing budget to hire an expert SEO strategist to help improve their rankings. With this guide, you will:
— Nancy Gibbs, Editor at Time Magazine
Smartphone devices have truly become an extension of the human psyche. We no longer store phone numbers in our minds; they are saved in our contacts list. Many don’t care to retain trivial facts when they can simply say “OK Google” and shortly receive an answer. Our mobile devices are always close by, seldom not in use, and Google understands just how important they have become in day-to-day life for the modern masses.
It is this ubiquity that led Google to implement a mobile-first initiative and focus on providing fast loading mobile content, relevant search results for mobile-based user intentions, and so forth. 2015’s Mobilegeddon was Google’s wake-up call to site owners that mobile-friendly sites are a requirement, not a luxury.
By: Masha Maksimava
I know, I know, search engine optimization isn’t ‘quick’ or ‘simple’ by definition. Many things in SEO will take plenty of time and effort — think taking your site mobile, building links, or moving to HTTPS. But then… there are some SEO tweaks that really are both quick and effective. In this article, I’ve put up my top 10 list of the most worthwhile SEO fixes you can do in under an hour.
These simple hacks won’t take you to the top of Google if you neglect the more time-consuming (but necessary) components of the search engine optimization process. But combined with your main efforts, they are sure to make a difference in your search engine visibility and traffic, and give you that ranking boost you may be just needing.
There’s a lot going well for Tune’s contact page: the beautiful design, the calls-to-action, the clearly displayed contact information, and the form below the fold for visitors who want to get in touch with specific inquiries.
What I love the most about their page, though, is how welcoming they are. With copy like “We’re Here to Help!” and “Reach out to us anytime and we’ll happily answer your questions,” it makes visitors feel like they’re being taken care of. Many business’ contact pages are rather cold — but the more friendly you make your page’s copy, the better you’ll make your visitors feel. After all, you should want them to contact you so you can help them and start building a relationship.
We often hear that local SEO is a whole lot different from general, non-local optimization campaigns. Or is it? Just a few weeks ago, Local SEO Guide released the results of their extensive study of Google’s local search ranking factors. The agency analyzed over 100 signals and 30,000 businesses to figure out which factors are most important for local rankings in Google. Some of those factors were… unexpected to say the least.
In this guide, I’ve put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.
Getting ranked in Google’s local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results.
How can you make sure that your website gets listed in the local results in relevant areas? Google has published official information on how to get listed for relevant searches in your area:
But how does one offer quality content that will push your content up in the rankings?
Google has a series of algorithms that dictate where a website will show up in searches. It’s a lengthy system with somewhere around 200 variables. Although it’s nearly impossible for one person or business to hit on all of Google’s sweet spots, there are ways to ensure that your content is seen by the world.
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That’s why, if you struggle with editing, you’re going to love this article …
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.
Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.
1. Content is King
Sure your need to have good content but content is not king. Popularity is king. If your site has the most users in it’s niche regardless of the brilliance of your articles or content your site is going to rank No. 1. Actually if you want to find the most interesting articles on a topic go the pages 5-10 of Google search.
A few days ago, we showed you Google’s definition of a quick quality page (based on Google’s recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.
If your website has the elements of a low quality page, chances are that your website won’t get ranked at all.
What defines a low quality website?
2015 was no different. This year was a whirlwind of SEO news; numerous updates to Google’s algorithms, new factors to weigh and consider, and old methods reaching their demise. The SEO scene is in some ways unrecognizable, and in others it’s reliably consistent. The paradox is part of what keeps us on our toes.
As we reach the end of 2015, it is time to look back and reflect on what worked for throughout the year, what failed miserably, and what to carry with you into 2016.
The combination of the best, freshest and most relevant travel information, coupled with the ability to book in real-time, is really rather attractive when researching travel plans.
Being able to stay on one site and do all of that is better. Step forward TripAdvisor, on a mission to complement its vast user-generated content (UGC) by buying the best of travel start-ups.
It has taken 15 years to build up its UGC reviews – not only hotels, but restaurants, attractions, bars, tours and all other aspects of travel. Some 280m people now use the site to research travel.
We’ve all heard the mantra, “Don’t settle for anything less than you deserve.”
Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.
But the truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of 17 awesome resources for free, non-cheesy stock images.
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever.
It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong their whole lives. Turns out you’re not supposed to use the cups as is, but rather, you’re supposed to fan out the sides of the cup to increase capacity, like this. (You think you know a ketchup cup, man.)
As a marketer, this got me thinking about what other tools we might be underutilizing. Sure, you may have been using Google Docs for years and years, but it’s likely that there are useful features that you have yet to uncover. For example, did you know you can look at a document’sentire revision history to figure out what was changed and when?
There are a lot of sweet features Google Docs has to offer that aren’t on many people’s radar. Let’s uncover some of those features. Here are 15 of the most useful ones you’ll wish you knew about all along.
Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”
Truth be told, there probably is … you just don’t know it yet. Excel can be tricky that way. On one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it’s easy to feel like it’s working against you.
To help you use Excel more effectively (and save a ton of time), we’ve compiled a list of essential functions, keyboard shortcuts, and other small tricks you should know.
For anyone that operates a business site, SEO can make or break you. That may not be pleasant to hear, but the facts show us search engine traffic is often the lion’s share of acquisition. Ranking on the first page of Google essentially boils down to tons of traffic with the potential for gobs of conversions. If you are not on the first page, it often means just the opposite.
In the digital world, SEO is something that must be learned and applied effectively in order to survive. The problem that most folks encounter, however, is where to begin in the vast sea of SEO tactics and strategies. Backlinks, speed, keyword density, optimization techniques; there is a lot to learn. For newcomers, it can be a bit overwhelming. Even SEO veterans can get frustrated every now and again due to its constantly changing nature.
For some, understanding and applying effective search engine optimization tactics that could return the desirable results is a questionable project almost as farfetched and complicated as a human mission to Mars.
Why is the SEO world so annoyingly complex? The answer is simple: when it comes to successful optimization, search engines have all the right answers, but they aren’t willing to reveal the rules of the game.