17 Organic Ranking Factors That Impact Ranking

SEO Targeting

SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to.

They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them.

What caught my eye, though, was the fact that almost all of them take you back to the quality of your content, directly or indirectly.

Let’s take a look at them.

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10 SEO Mistakes Your Brand Could be Making

 

seo

Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver on this precious prowess? Not likely.

Put simply, SEO is the act of maximizing your website’s potential to rank at the top of the listings by search engines, such as Google, Bing and Yahoo. These are organic search engines, which deliver organic search results—results that appear because of their relevance to the user’s search terms. And if you care about the success of your brand’s digital marketing strategy, then you need to care about SEO.

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How Google’s New Algorithm Impacts Your Site

Google
 

Pull up a chair, this is a big one.

This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike.

Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher.

In order to compile this amazing report, the researchers at SEMrush analyzed data from 600,000 global keywords. The results came from a machine-learning algorithm that managed to determine the factors that influence positions in SERPs. The methodology is complex, but I won’t bore you with it – you can read about it in the study. We have more important stuff to dissect right now.

Let’s dive it.

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12 Actionable SEO Tactics to Start Using Today

 

SEO Targeting

 

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.”

Kevin Indig, SEO Ninja at Atlassian

As Kevin noted, much of a company’s SEO success lies in beating the competitors to the punch.

Here are 12 actionable SEO tips you can implement today so that you can results as quickly as possible.

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How to get on Google’s first page by following four rules

A page one listing in Google’s search results for the right keyword can lead to a lot of visitors and a lot of sales. That’s why so many people want to be on Google’s first result page.

high rankings

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet.

There are four simple rules that will help you to get your website on Google’s first result page. These four rules even work with Google’s new machine learning algorithm:

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12 WordPress SEO Hacks to Boost Your Traffic

 

wordpress

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar.

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WordPress SEO: The Definitive Guide

wordpressWordPress powers 27 percent of the websites around the world. When it comes to SEO it is one of the best content management systems. Still, you need to roll up your sleeves and optimize it for maximal performance.

This WordPress SEO tutorial will help you to optimize your website or blog and get ahead of your competition.

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Image Optimization: The Achilles Heel of SEO

SEO Targeting

 It’s no secret; visual creations are a necessity for engaging online audiences. Be it an image, an infographic, a video, or any other type of optical amusement, people can’t get enough of it. A large portion of why images are so exciting is that humans are naturally visual creatures and 90 percent of the information processed by our brains comes in viewable form. This is the very same reason why people are able to process visuals 60,000 times faster than text alone.
 

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How to Rank Higher in Local Search Results

Local SEO Google Maps

For any small business, appearing in a local search is crucial to bringing new business through your doors. While word-of-mouth is enough to stir up some new business, it isn’t nearly the same as what a Google recommendation could do for you. But many small businesses simply don’t have the marketing budget to hire an expert SEO strategist to help improve their rankings. With this guide, you will:

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Mobile SEO: A Guide for Top Ranking Results

 

 

http address shows online mobile websites or internet

Nancy Gibbs, Editor at Time Magazine

Smartphone devices have truly become an extension of the human psyche. We no longer store phone numbers in our minds; they are saved in our contacts list. Many don’t care to retain trivial facts when they can simply say “OK Google” and shortly receive an answer. Our mobile devices are always close by, seldom not in use, and Google understands just how important they have become in day-to-day life for the modern masses.

It is this ubiquity that led Google to implement a mobile-first initiative and focus on providing fast loading mobile content, relevant search results for mobile-based user intentions, and so forth. 2015’s Mobilegeddon was Google’s wake-up call to site owners that mobile-friendly sites are a requirement, not a luxury.

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10 Quick Fixes For Lasting SEO Benefits

 
August 8th, 2016

By: Masha Maksimava

I know, I know, search engine optimization isn’t ‘quick’ or ‘simple’ by definition. Many things in SEO will take plenty of time and effort — think taking your site mobile, building links, or moving to HTTPS. But then… there are some SEO tweaks that really are both quick and effective. In this article, I’ve put up my top 10 list of the most worthwhile SEO fixes you can do in under an hour.

These simple hacks won’t take you to the top of Google if you neglect the more time-consuming (but necessary) components of the search engine optimization process. But combined with your main efforts, they are sure to make a difference in your search engine visibility and traffic, and give you that ranking boost you may be just needing.

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12 of the Best ‘Contact Us’ Page Examples You’ll Want to Copy

1) Tune

There’s a lot going well for Tune’s contact page: the beautiful design, the calls-to-action, the clearly displayed contact information, and the form below the fold for visitors who want to get in touch with specific inquiries.

What I love the most about their page, though, is how welcoming they are. With copy like “We’re Here to Help!” and “Reach out to us anytime and we’ll happily answer your questions,” it makes visitors feel like they’re being taken care of. Many business’ contact pages are rather cold — but the more friendly you make your page’s copy, the better you’ll make your visitors feel. After all, you should want them to contact you so you can help them and start building a relationship.

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Local SEO 101: 10 Signals That Determine Your Local Google Ranks (And How To Get Them Right)

 
 

We often hear that local SEO is a whole lot different from general, non-local optimization campaigns. Or is it? Just a few weeks ago, Local SEO Guide released the results of their extensive study of Google’s local search ranking factors. The agency analyzed over 100 signals and 30,000 businesses to figure out which factors are most important for local rankings in Google. Some of those factors were… unexpected to say the least.

In this guide, I’ve put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.

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How to rank in Google’s local search results

Getting ranked in Google’s local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results.

local rankings

How can you make sure that your website gets listed in the local results in relevant areas? Google has published official information on how to get listed for relevant searches in your area:

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10 Ways Content Can Improve Your Rankings

By

Image courtesy of (Jomphong)/FreeDigitalPhotos.net

 If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on the Internet, a place where all the world can see it.

But how does one offer quality content that will push your content up in the rankings?

Google has a series of algorithms that dictate where a website will show up in searches. It’s a lengthy system with somewhere around 200 variables. Although it’s nearly impossible for one person or business to hit on all of Google’s sweet spots, there are ways to ensure that your content is seen by the world.

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10 Simple Edits That’ll Instantly Improve Any Piece of Writing

Written by Eddie Shleyner | @

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That’s why, if you struggle with editing, you’re going to love this article …

Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.

Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.

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The New Rules of Local SEO

Local SEO Google Maps

As Smartphone technology continues to become omnipresent in modern society, local SEO is becoming more important than ever. According to Google, four out of every five searches that take place are aimed at finding local solutions. For this reason, distribution of yellow pages continue to diminish as mobile devices become the premier method of conducting searches.

Now the game becomes about optimizing your online presence and business listings to effectively capture the potential customers in your area. Without certain elements present, your competition will rule the roost for your niche and local market.

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7 Common Lies About SEO

There are seven common untruths often pedaled by so-called SEO gurus who are more interested in making money off you than in truly helping your business excel.

They are:

1. Content is King

Sure your need to have good content but content is not king. Popularity is king. If your site has the most users in it’s niche regardless of the brilliance of your articles or content your site is going to rank No. 1. Actually if you want to find the most interesting articles on a topic go the pages 5-10 of Google search.

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Google’s definition of a low quality website

Google's definition of low quality websitesA few days ago, we showed you Google’s definition of a quick quality page (based on Google’s recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.

If your website has the elements of a low quality page, chances are that your website won’t get ranked at all.

What defines a low quality website?

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Learning From 2015’s SEO Successes, Failures

 

SEO-Tips

2015 was no different. This year was a whirlwind of SEO news; numerous updates to Google’s algorithms, new factors to weigh and consider, and old methods reaching their demise. The SEO scene is in some ways unrecognizable, and in others it’s reliably consistent. The paradox is part of what keeps us on our toes.

As we reach the end of 2015, it is time to look back and reflect on what worked for throughout the year, what failed miserably, and what to carry with you into 2016.

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