5 Reasons Why Most Internet Marketers Fail

I found this useful article the other day:

5 Reasons Why Most Internet Marketers Fail

By Titus Hoskins (c) 2009

When it comes to starting any endeavor, whether it be

learning a new hobby or starting an online business, we all

have to start at ground zero. We all have to start at the

very beginning from the very same place. Granted, we each

bring different skills and backgrounds into the mix, but

for the most part we are all on equal footing at the

starting line.

If this is the case, then we really have to ponder why is

it only a choice few go on to succeed, while most people

don’t. Just what are the reasons why most online marketers

fail? This is the core question that has to be answered if

you want to fully understand Internet marketing and how it

works.

What are these basic reasons?

What are the causes or stumbling blocks that hold many

marketers and webmasters from reaching their full online

potential? If we know these factors, we can learn how to

avoid them and even overcome them in our own online

marketing. These reasons can be a solid reference point or

even a source of inspiration for any online marketer just

starting out.

Speaking from the viewpoint of someone who has started from

the very beginning with little to no knowledge of computers

or even marketing for that matter, I can honestly relate to

the beginning marketer. I even had to learn HTML from

scratch in order to construct my own webpages. Probably my

only advantage, I did have a background in art but

designing webpages was completely different from anything I

had done previously to starting in online marketing.

But from my own experiences I have drawn some general

conclusions about Internet marketing and why some people

succeed while most people fail. So here in my honest

opinion, are some of the main reasons why many online

marketers fail:

1. Overwhelmed With Information

Perhaps, one of the biggest obstacles I faced when I first

started my website - I was bombarded with so much

information on how to proceed I didn’t have a clue which

direction to take or who to believe. Thousands of different

info products telling you to do this, not to do that… so

much marketing information to absorb that you end up

scratching your head and looking like someone auditioning

for a zombie movie.

Completely overwhelmed with so much information, many

marketers or webmasters enter a state of paralysis where

nothing gets done. You go from one course to another or

from one method to another, without any real understanding

of how to proceed or how to get a detailed blueprint to

follow.

Information overflow can effectively crush all that novice

enthusiasm and literally kill even the most eager of

entrepreneurs. Anyone starting out must be aware of this

obvious but insidious pitfall you have to avoid at all

costs. One of the best remedies, simply try concentrating

on just one or two marketing plans/marketers for all your

information. Try to eliminate the clutter by just working

on one marketing system. Just have a few key marketing

resources you go to for information, not a hundred! And do

your homework, only pick marketers who can back up their

claims with observable results on the web. One obvious

checkmark - just see if those marketers have top rankings

for their sites for popular profitable keywords associated

with their sites or products.

2. Lack Of Key Marketing Basics

There are some key marketing basics or fundamentals you

must learn about marketing online. Internet marketing has

some key elements you must get right or you will have a

difficult task in succeeding on the web. Just simple

factors you must get right or it’s game over before you

even get started.

Most marketers fail to realize the web is “information

driven” and you must supply quality information or content

in order to truly succeed. You must provide a valuable

service or function to your visitors. You must help solve

their problem. You must give them a solid reason to use

your site or product. Quality content is and always will be

King on the web.

You must also understand much of the web is “keyword

driven” and you must construct your webpages to take full

advantage of these keywords. You must have at least a

rudimentary understanding of SEO (Search Engine

Optimization) and how you can use it to get top rankings

for your keyword phrases.

3. Lack Of Time And Resources

Another major reason why many marketers fail is because

they simply can’t afford the time to learn and build their

online business. Most people just can’t stop everything and

work full time online because they have bills to pay and

families to support. It may take months, probably years,

before you can build up a successful online business that

gives you a comfortable living. The average person just

doesn’t have the time or the resources to spend months

learning how all this works.

Keep in mind, getting a business or website going is

probably the most inexpensive way to start your own

business. Domains are cheap. Web hosting is cheap. Web

design is cheap if you can do it yourself… Compared to

starting a business in the “real” world, creating an online

business will only cost a faction of the normal expenses

connected with starting a business. But the main problem is

having the resources to pay your living expenses until your

online business is profitable. Many beginning online

marketers don’t have these resources and the main complaint

from these marketers: “I Simply can’t afford the time to

work at this online stuff.”

One solution is to work at your online marketing in your

spare time and gradually build up your business until you

can afford to do it full time. It will obviously take

longer but you can still get to the same end goal.

4. Lack Of Necessary Skills

Actually, you don’t need many skills to succeed online.

However, one of the major skills you must have or you must

learn is communication. You must learn how to communicate.

The web is all about communicating your points to your

visitors or viewers so you must acquire good communication

skills.

It really helps your marketing if you are a good writer

because you can easily get your points across with written

text or copy on your site. Writing skills can be learned

but many beginning marketers don’t fully understand how

important their writing skills will be to their success.

You must be able to communicate on your site, in your

newsletters, with your customers… might sound a bit

obvious but you would be surprised at how many marketers

lack this simple, yet necessary skill.

But don’t fret, because once upon a time, the written word

was king online - but not any more. Videos are rapidly

taking the place of the printed word so anyone with a

camera can now be a success online. Of course, you still

need good communication skills even using videos, but many

marketers have found this is a much easier way to

communicate information about their site or product.

5. Lack Of Persistence

For me, one the most significant reasons most online

marketers/webmasters fail, is because of a lack of

persistence. They simply give up too soon. They try

something for a few weeks, even for a few months and then

they conclude this is not working and they give up.

Building a solid online business or viable website takes

time, a lot of time. Just because your business is online,

doesn’t mean everything will fall into place overnight, it

takes time to establish a customer base. It takes time to

build your business relationships with others in your field.

Sometimes, it may take years before you see some solid

returns. It was three years before I saw any significant

revenue coming from my online ventures, and another year

before I could summon enough courage to do this online

marketing full time. If I had given up and not persisted at

this web stuff, I would not be writing this article right

now.

Building top rankings for your keywords in the search

engines (especially Google) can take months, even years

before you see any results. The real key is to be

persistent and keep at it, day after day, until you get

those top rankings. You simply must be persistent or you

will fail.

In conclusion, having said all that, you must also realize

there are plenty of exceptions to all of the above. There

have been countless success stories on the web where

someone has come up with a novel idea or product and become

successful overnight. The web can offer immediate success

for some, but for most of us, it will take some time and

hard effort on our part to build a successful online

business. Just try to avoid many of the pitfalls or reasons

listed above and you will have a better chance of placing

yourself in the success column.

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The author is a full-time online marketer who has numerous

websites. For the latest web marketing tools try:

http://www.bizwaremagic.com .

If you liked the article above, why not try this Free 7 Day

Marketing Course here: http://www.marketingtoolguide.com

2009 Titus Hoskins. This article may be freely distributed

if this resource box stays attached.

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Copyright � 2009 Jayde Online, Inc. All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.

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