Event calendars on your website. SEO Benefits…??

We have recently noticed that embedding a Google calendar on your website seems to improve your SEO rankings.
Whilst we are still testing to see if this is correct, we would recommend adding an event calendar in any case.

An example of this is:
http://www.booknoosaonline.com.au/calender
Eumundi Markets -> then click on ‘More Details’ to see:
The Coast’s best known markets have something for everybody.
Full Details: http://www.eumundimarkets.com.au
Video on Eumundi Markets: http://www.youtube.com/watch?v=crJGEO9T33c

Or:

http://www.booktasmaniaaccommodation.com.au/Tasmania-Events-and-Markets

For details on how to create a Google Event calendar, please refer to:
http://www.google.com/support/calendar/

We have also created a new ‘Product Manager Template’ without a left hand column so that the calendar fits OK
-> Content Full Body – no columns