February 26, 2010 | Hospitality Industry
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.
Based on a study that Google recently conducted, where they asked travel shoppers at what stage of the planning process do you watch video or visit video sites, they found that across all five stages of the travel planning process, starting from research rates through post purchase, more than 60 percent of respondents viewed videos at each one of those stages.
In this episode of VTV Channel, VFM Leonardo interviews Tom O’Rourke of O’Rourke Hospitality Marketing, to learn
- The roles of professional and guest videos
- Tips for developing inspiring videos
- Why travel shoppers want to see video
Watch the video at VFM Leonardo’s VTV Channel
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