By Gihan Perera
Social media is, of course, big news in the business world. If you’re a business owner or business leader, it’s not surprising if you’re feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn’t have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference.
Here are some common social media myths that can make your life seem far more difficult, but which you can safely ignore…
MYTH #1. It’s All About the Numbers
This is the biggest myth: That success in social media depends mainly on your reach – that is, the number of fans, friends, followers, Likes, retweets, shares, or whatever other measure you choose. Although that seems logical at first glance, it simply isn’t true. Having millions of “followers” on your account doesn’t mean any of them are actually following you in any meaningful way. Even worse, most of them probably don’t even see your posts at all, because they get lost among all the others they follow.
So stop trying to get more followers and friends. Focus instead on consistently delivering value to the people you want to reach, and they will spread the word naturally, and that will get you more followers and friends. More importantly, that approach will get you the right followers and friends.
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