Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort’s website.
Great content is an extremely effective tool for driving traffic and bookings, but how can you be sure your content marketing efforts are hitting the mark?
Here are some simple rules to work by.
CREATE COMPELLING HEADLINES
On a web flooded with free content, if a headline doesn’t grab your attention you discard it in an instant and move on to the next thing that catches your eye.