First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I wrote this guide for marketers who are new to the field of local SEO and for local business owners who are flying solo in their efforts to market their companies on the web.
Local Search Ranking Factors 2013 identified 83 foundational ranking factors. This guide takes the top 20 most important factors and offers a succinct, illustrated example of each.
By reading this guide, you will understand both the lingo and the concept of each local search ranking factor. Use this information and you will be on the road to promoting local businesses on the web from a firm and educated foundation. Sound good? Start reading!