There is not a single digital marketing mechanism as old and powerful as email newsletters. Marketers have created email campaigns for almost four decades and the number of users just keeps growing year after year. According to reports, almost four billion people use email worldwide.
Email marketing strategy can help you reach almost two-thirds of the global population, but it’s not the only benefit of email campaigns. On the contrary, digital mails are easy to administer, cost-effective, highly targeted, and measurable.
But if you really want to enjoy all the privileges of email marketing, you have to learn its basics. We are here to help you with that, so keep reading to learn the ABC’s of email marketing campaigns.