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The ABC’s of Email Marketing

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There is not a single digital marketing mechanism as old and powerful as email newsletters. Marketers have created email campaigns for almost four decades and the number of users just keeps growing year after year. According to reports, almost four billion people use email worldwide.

Email marketing strategy can help you reach almost two-thirds of the global population, but it’s not the only benefit of email campaigns. On the contrary, digital mails are easy to administer, cost-effective, highly targeted, and measurable.

But if you really want to enjoy all the privileges of email marketing, you have to learn its basics. We are here to help you with that, so keep reading to learn the ABC’s of email marketing campaigns.

By |2019-08-05T17:10:44+10:00August 5th, 2019|Uncategorized|0 Comments

The Role of Social Media in Your Website SEO

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Social media has become integral to the way we use the Internet. The important content is not only linked, but it is also shared, liked, tweeted and pinned. How people use the Internet has drastically changed, and this hasn’t gone unnoticed at the Googleplex. Many of the independent studies on Google’s ranking algorithm show a large correlation with high-ranking pages having strong social media activity.

While the official stance from Google is that they do not directly use social signals in their algorithm, the SEO community pretty much agrees it is certainly a factor in achieving rankings. Disagreements aside, I can tell from my own experience that websites with large social followings consistently get higher rankings in a shorter timeframe.

Not only can you use social media to build social activity to increase your overall SEO strength, but you can also use social media to regularly create backlinks that are free and easy to build. It also increases referral traffic back to your site and engages previous customers. As a rule, social media should be a part of every SEO project or even every marketing project.

By |2019-07-13T09:50:03+10:00July 13th, 2019|Uncategorized|0 Comments

SEO in 2019: Your Definitive Guide

 

Yes, it’s that time of the year again.

It’s the ideal time to make plans for taking over the world, one SERP at a time.

If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a collection of SEO tactics that work wonders today and are bound to work even better tomorrow.

Let’s take a look at what will work in SEO in 2019.

By |2018-12-17T09:50:40+10:00December 17th, 2018|Uncategorized|0 Comments

SEO 101: Top 7 Ranking Factors that Matter

By Adriana Tica

There are few industries more shrouded in mystery than SEO. We all know it’s not an exact science.

Any SEO ‘expert’ who tells you they know exactly how high you will rank if you use their ‘unique methods’ (and pay for them dearly, of course) is a crook. You should run as fast as you can.

The truth is we need to test to see what works and what doesn’t. The Holy Grail of rankings changes from country to country and from industry to industry – to mention only two of the hundreds of factors.

By |2018-08-27T15:14:59+10:00July 24th, 2018|Uncategorized|0 Comments

17 Organic Ranking Factors That Impact Ranking

SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to.

They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them.

What caught my eye, though, was the fact that almost all of them take you back to the quality of your content, directly or indirectly.

Let’s take a look at them.

By |2018-08-27T15:14:59+10:00December 2nd, 2017|Uncategorized|0 Comments

10 SEO Mistakes Your Brand Could be Making

 

Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver on this precious prowess? Not likely.

Put simply, SEO is the act of maximizing your website’s potential to rank at the top of the listings by search engines, such as Google, Bing and Yahoo. These are organic search engines, which deliver organic search results—results that appear because of their relevance to the user’s search terms. And if you care about the success of your brand’s digital marketing strategy, then you need to care about SEO.

By |2018-08-27T15:14:59+10:00August 2nd, 2017|Uncategorized|0 Comments

How Google’s New Algorithm Impacts Your Site

 

Pull up a chair, this is a big one.

This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike.

Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher.

In order to compile this amazing report, the researchers at SEMrush analyzed data from 600,000 global keywords. The results came from a machine-learning algorithm that managed to determine the factors that influence positions in SERPs. The methodology is complex, but I won’t bore you with it – you can read about it in the study. We have more important stuff to dissect right now.

Let’s dive it.

By |2018-08-27T15:14:59+10:00July 15th, 2017|Uncategorized|0 Comments

12 Actionable SEO Tactics to Start Using Today

 

 

“Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost.”

— Kevin Indig, SEO Ninja at Atlassian

As Kevin noted, much of a company’s SEO success lies in beating the competitors to the punch.

Here are 12 actionable SEO tips you can implement today so that you can results as quickly as possible.

By |2018-08-27T15:14:59+10:00February 28th, 2017|Uncategorized|0 Comments

How to get on Google’s first page by following four rules

A page one listing in Google’s search results for the right keyword can lead to a lot of visitors and a lot of sales. That’s why so many people want to be on Google’s first result page.

Unfortunately, many people still don’t know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet.

There are four simple rules that will help you to get your website on Google’s first result page. These four rules even work with Google’s new machine learning algorithm:

By |2018-08-27T15:14:59+10:00February 22nd, 2017|Uncategorized|0 Comments

12 WordPress SEO Hacks to Boost Your Traffic

 

 

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list.

Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you can do to boost your WordPress SEO.

Schedule these tasks in your calendar to make your blog traffic soar.

By |2018-08-27T15:15:00+10:00January 5th, 2017|Uncategorized|0 Comments