Images are used as part of promotional tools by everyone, from large corporations to small eCommerce stores.
Billions of images are seen all around the world on websites, newspapers, and magazines. The question is, where do these images come from?
You might be surprised to know that most of them come from stock photography. Of course, advertising anything like beauty products, smartphones, or cars require brand-specific photos that need to be specifically created for that purpose. But most other kinds of promotional pieces requiring visuals use stock photography.
Stock images are available to license as either royalty-free or rights managed. If you are looking to purchase images from a stock photography agency, you should have a basic idea about what they mean.
Before I go into the basic details of royalty-free and rights-managed images, let’s look into the catch of using images from free photo websites.