By K Damian Qualter (c) 2012
Even though there are numerous search engines available on the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject?
1. Create Content That Isn’t Time Sensitive
Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remóve it and replace it over and over again – you can simply add to it on a regular basis.
A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.
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LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Undeniably, LinkedIn is a very powerful marketing tool that you should take full advantage of today.
1 out of every 8 minutes online is spent on Facebook, turning the social network into a huge opportunity for marketers. With little effort, you can boost your Facebook interactions by 30% or more.
43% of marketers consider 
You know great content is at the core of an effective marketing strategy, but let’s face it, often times you’d rather hide under a rock than tackle your next writing project.
On January 19th, Google+ hit 90 million users and proved to marketers it’s here to stay. If you haven’t yet claimed your 
Generating leads with social media isn’t a myth. 63% of companies say it has increased their marketing effectiveness.
A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website.
Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay!
SEO myths become larger every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what particular SEO action caused a resulting search engine reaction.
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Search engine optimization
TripAdvisor has been feeling the heat lately. The consumer-voiced travel review site has dealt with issues in the past, such as hotels claiming certain user reviews are fake, which ultimately harm the hotel’s reputation. More recently TripAdvisor is facing claims from the Advertising Standards Authority that 
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Ok, maybe we’re starting to get a bit melodramatic about this whole Panda thing. While it’s true that Panda didn’t change everything about SEO, I think it has been a wake-up call about SEO issues we’ve been ignoring for too long.
The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns.
Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising.
Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No.
34% of businesses say 
With so much misinformation about SEO having been dispensed over the years, it’s hard to know what’s true and isn’t true – making it all the more difficult to separate the proverbial wheat from the chaff, as it were. Concerned about the potential harm misinformation about SEO can ultimately cause, I decided to compile an alphabetical listing of the most popular and persistent SEO myths, to either debunk or confirm their factuality.
A study featuring over 2100 adults in the UK has indicated that only eight percent of online adults who have taken a holiday in the past year, have discussed their holidays or read other people’s advice and recommendations on Facebook. This compares to 57 percent of all online adults who use Facebook each week.
In order to survive in today’s attention economy, you need 
It’s been an extremely busy year for the good folks at Google, not only did they roll out the game-changing Panda Updates, but now they have increased the stakes by implementing Google Fresh. This recent algorithm update is based on the Caffeine architecture introduced by Google a year ago and supposedly makes Google’s listings much fresher.
Google looks bad if a search for “New York hotels” returns a bunch of locations that are actually closed. If Google’s results are inaccurate or off, fewer people will use the search engine, meaning Google serves less ads. And Google has made its billions serving ads. So you can see why Google has to vet hotels and other local properties before pushing them to the top of their search-engine results pages.
OK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan.
Trying to unlock 
Did you know landing pages are one of the most important elements of a website? In fact, 94% of companies say 
Being a part of a marketing department in today’s world is somewhat exhausting. All day I am stumbling, digging, tweeting, liking, and connecting. For some, this may sound like a foreign language, but for an employee in the marketing field this sounds like work, work and more work. Social media is a great and cost effective way to start growing your company brand, so I love the idea; however, there comes a point when enough is enough. I have always felt that pretty soon consumers are going to fall behind, and it will then become harder and harder to introduce any new social networking site. In other words, if another networking platform is going to try and weasel its way into the hearts of bloggers and marketers, it would have to be pretty amazing.
The two most important elements that qualify companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these steps:
Don’t let the $2 offers fool you – buying SEO content is a big deal, and it’s not something you can cut corners with. After all, on the world wide web, your content is the only way that people can find out more about you. Whether you want to build up your reputation, get people to sign up for your email list, or sell your product, you’re going to need SEO content to do it.
Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.
With more than 800 million users, Facebook has become a powerful marketing tool. In fact, 45% of B2B and 67% of B2C companies have acquired customers via Facebook.
Published October 10, 2011
LinkedIn provides an easy way to create a 
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