Updates

Links Still Matter to Google: Using Real World Connections

By Adrienne Erin

While search engine optimization experts and brand managers have debated the efficiency of links for some time and the future of link building has become questionable to some, word from Google’s headquarters is that links still matter and will continue to matter in the future.

However, how they are earned and how reputable they are may be changing.

By |2018-08-27T15:15:04+00:00February 17th, 2015|Updates|0 Comments

Social Signals: Do They Impact SEO Rankings?

By Tina Courtney-Brown

Just beginning to tread the murky waters of social signals in relation to SEO rankings? It can seem like quite the daunting task considering the amount of confusion surrounding the topic. There seems to be a great deal of conflicting information put out by various respected sources, the SEO community, and even industry leaders themselves.

But first, what exactly are social signals?

By |2018-08-27T15:15:04+00:00February 12th, 2015|Updates|0 Comments

What’s a Good Email Open Rate & Click Rate? [Benchmark Data]

Written by Ginny Soskey | @gsosk

It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve.

In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo.

By |2018-08-27T15:15:04+00:00February 6th, 2015|Updates|0 Comments

20 Top SEO Tips for Small Businesses

By Trevor Richards 
 
So you’ve got your website up and running, it’s fully functional and ready to take orders for your product or service. Now you wonder how anyone is going to find your website, especially using search engines like Google.

This is where search engine optimization or ‘SEO’ comes into play.

Here we share 20 top tips that get your website recognized and ranking highly on the search engines for the terms your customers are using.

Before you start optimizing your website, you must put the research into those search terms. You need to target the ones that people are looking for! One of the best tools to use is the Google Keyword Tool (Google it if you need to!). It will tell you how many people are searching for what YOU think are your best keywords and show you what other related terms people use so you can adjust your strategy.

By |2018-08-27T15:15:04+00:00January 29th, 2015|Updates|0 Comments

How much does SEO cost? How can you get more for your money?

If you want to succeed with your website, you have to decide how much you will spend on search engine optimization. As SEO is crucial to survive the fierce online competition, the question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?

How much do SEO companies charge?
If you decide to hire an SEO agency, there are several pricing models:

1. Hourly consulting: the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$).

By |2018-08-27T15:15:04+00:00January 28th, 2015|Updates|0 Comments

7 Creativity Tools for Inspired Marketing

By Tina Courtney-Brown 

At the core of a great marketer lies a truly creative being. When marketing becomes formulaic, it falls flat. When it’s creatively tailored to meet the needs of the audience and express the brand authentically, marketing can actually feel like art.

A marketer’s job is so constant, however, that staying in the creative flow is a humungous challenge. That’s why a lot of marketing feels so generic; it was either drafted by someone who isn’t truly passionate about the field, or by a great professional who is simply tapped out.

By |2018-08-27T15:15:04+00:00January 10th, 2015|Updates|0 Comments

10 essential features for travel websites

The time between Christmas Day and January is peak holiday booking time, as anyone who saw an ad break on Boxing Day can probably attest to.

In fact a recent report by Hotels.com predicted that traffic to UK booking websites would peak at 8pm on 28 December, a Sunday night which for most people would be their last evening before heading back to work the following day.

By |2018-08-27T15:15:05+00:00January 10th, 2015|Updates|0 Comments

How to Dominate Social Media in the New Year

By Tina Courtney-Brown

 

If you run an online business, chances are social media plays a big part in your marketing efforts. With millions logging on to various social networks every day, sites like Facebook and Twitter have become the NBCs and CBSs of today. As a marketer, you want to go where the people are, and people are flocking to social networks. This means you should be too.

 

Yet monetizing social media as a viable marketing stream has been nightmarish for many. It’s deceptively easy to spend countless hours sending out tweets and status updates, only to find your company is still barely holding on by a thread. Social media takes careful planning, competitive strategic thinking, and more than a little creativity. It also requires that you stay on the pulse of platforms and trends.

By |2018-08-27T15:15:05+00:00December 30th, 2014|Updates|0 Comments

The Only Guide to Image Sources You’ll Ever Need (Part I)

By Adrienne Erin

 

The Internet has been quite the game changer, hasn’t it? As a fast-paced medium requiring different elements for content than print journalism or academia, it’s caused a shift in common practice. And it’s often left writers and editors scratching their heads in confusion – or balling their fists in frustration.

Ethically locating images to post on your website or blog has likely come with some unanswered questions – or at least some kind of uncertainty.

A standard Google image search might yield some amazing results, but are those images safe to use? Sometimes it’s hard to answer that question. And licensing agreements on websites offering free images can be hard to interpret. Plus, you always want to avoid using a clichéd stock photo that screams “this image was free!”

By |2018-08-27T15:15:05+00:00December 3rd, 2014|Updates|0 Comments