By Tina Courtney-Brown
SEO is not a stagnant science. It’s a very dynamic process with tricks and tips that may propel you to the top one year, and literally do the reverse the next.
Google’s mission is simple: They want to provide the most accurate, user-friendly search experience possible. This means the search algorithms they generate are always in flux, as the mission is a truly complex goal.
The result is that companies need to stay on the current pulse of SEO trends. Since most small businesses don’t have the luxury of a full time SEO professional, I have outlined below the most common past practices that will no longer serve you in 2015. In addition to calling out the most common archaic practices, I also suggest some modern alternatives that will help you in your quest for better rankings.