Given that the Internet has allowed businesses to reach out to a wider audience, it’s easy to forget sometimes that many of the strongest links can be made at home.
The Importance of Local Links
Local links direct a targeted audience straight to a website that can immediately help them. These people already have a sense of familiarity with local businesses, and the chances are better that they will spend their money on a business they know.
Being able to meet face to face with people can also lead to good opportunities, whether it’s building more trust and loyalty among customers, forming business partnerships, or finding quality talent to add to the workforce. They also help keep websites safe from falling off the search engine results pages, thanks to their generally stable status and the added diversity they bring to a link profile.
Some examples of local links that can be pursued are from official city websites, local media (TV stations, newspapers, radio stations, etc.), local blog networks, local schools and government institutions, local business directories and local sites for search engines.
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