Here’s the problem – Google left the door wide open and people took advantage. This led to great rankings, traffic and, more importantly, money in the bank. People started to rely on the majority, if not all traffic coming from Google and then the rug was pulled from under their feet. This kicked off an almighty struggle with the King of Search, but I’m here to tell you today that it doesn’t have to be a fight. There is another way.
Stop Building Dirty Links
If you’re going to get back into Google’s good books, you need to cease using dodgy link building tactics full stop.
This isn’t one of those situations where you can be half in, half out – you need to move away from dodgy links completely.
And a word to the wise: dodgy links with generic anchors can only work for so long. Eventually Google will catch you (if they haven’t already). Then, say goodbye to Google sending you any traffic.