Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That’s why, if you struggle with editing, you’re going to love this article …
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.
Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.
1. Content is King
Sure your need to have good content but content is not king. Popularity is king. If your site has the most users in it’s niche regardless of the brilliance of your articles or content your site is going to rank No. 1. Actually if you want to find the most interesting articles on a topic go the pages 5-10 of Google search.
A few days ago, we showed you Google’s definition of a quick quality page (based on Google’s recently published search quality rating guidelines). If your website has the elements of a high quality page, it will get better rankings.
If your website has the elements of a low quality page, chances are that your website won’t get ranked at all.
What defines a low quality website?
2015 was no different. This year was a whirlwind of SEO news; numerous updates to Google’s algorithms, new factors to weigh and consider, and old methods reaching their demise. The SEO scene is in some ways unrecognizable, and in others it’s reliably consistent. The paradox is part of what keeps us on our toes.
As we reach the end of 2015, it is time to look back and reflect on what worked for throughout the year, what failed miserably, and what to carry with you into 2016.
The combination of the best, freshest and most relevant travel information, coupled with the ability to book in real-time, is really rather attractive when researching travel plans.
Being able to stay on one site and do all of that is better. Step forward TripAdvisor, on a mission to complement its vast user-generated content (UGC) by buying the best of travel start-ups.
It has taken 15 years to build up its UGC reviews – not only hotels, but restaurants, attractions, bars, tours and all other aspects of travel. Some 280m people now use the site to research travel.
We’ve all heard the mantra, “Don’t settle for anything less than you deserve.”
Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand.
But the truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of 17 awesome resources for free, non-cheesy stock images.
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever.
It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong their whole lives. Turns out you’re not supposed to use the cups as is, but rather, you’re supposed to fan out the sides of the cup to increase capacity, like this. (You think you know a ketchup cup, man.)
As a marketer, this got me thinking about what other tools we might be underutilizing. Sure, you may have been using Google Docs for years and years, but it’s likely that there are useful features that you have yet to uncover. For example, did you know you can look at a document’sentire revision history to figure out what was changed and when?
There are a lot of sweet features Google Docs has to offer that aren’t on many people’s radar. Let’s uncover some of those features. Here are 15 of the most useful ones you’ll wish you knew about all along.
Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do this.”
Truth be told, there probably is … you just don’t know it yet. Excel can be tricky that way. On one hand, it’s an exceptionally powerful tool for reporting and analyzing marketing data. On the other hand, without the proper training, it’s easy to feel like it’s working against you.
To help you use Excel more effectively (and save a ton of time), we’ve compiled a list of essential functions, keyboard shortcuts, and other small tricks you should know.
For anyone that operates a business site, SEO can make or break you. That may not be pleasant to hear, but the facts show us search engine traffic is often the lion’s share of acquisition. Ranking on the first page of Google essentially boils down to tons of traffic with the potential for gobs of conversions. If you are not on the first page, it often means just the opposite.
In the digital world, SEO is something that must be learned and applied effectively in order to survive. The problem that most folks encounter, however, is where to begin in the vast sea of SEO tactics and strategies. Backlinks, speed, keyword density, optimization techniques; there is a lot to learn. For newcomers, it can be a bit overwhelming. Even SEO veterans can get frustrated every now and again due to its constantly changing nature.
For some, understanding and applying effective search engine optimization tactics that could return the desirable results is a questionable project almost as farfetched and complicated as a human mission to Mars.
Why is the SEO world so annoyingly complex? The answer is simple: when it comes to successful optimization, search engines have all the right answers, but they aren’t willing to reveal the rules of the game.
Finding a great site to host your content doesn’t have to be a daunting, overwhelming journey. There are several hosting sites out there, but there is one that stands out from the rest – WordPress. It is one of the top sites to use for your content, and I want to show you why you should only use it when it comes to sharing content. Let’s take a look at some of the top reasons why you need to make the switch to WordPress and have an impactful content marketing campaign.
Every couple of years, SEO evolves into a mysteriously new discipline. As traditional push marketing continues to die off and industries continue to measure the impact that organic search has on overall growth, inbound marketing strategies (like SEO) continue to grow increasingly more sophisticated and challenging.
In fact, according to a study conducted by the National Retail Federation, in 2014 85% of online retailers found search marketing (including SEO) to be the most effective form of customer acquisition. But certainly not the easiest. This relatively new and powerfully effective form of marketing is only poised to grow and become even more important in the coming years.
In order for SEO practitioners to either build or continue the momentum, here are 5 of the most critical aspects of SEO to focus on in the coming months and years.
By Liana Daren
WordPress is without a doubt one of the best options to consider when you are creating your very own photography or photo blogging website. One of the perks of having a WordPress site is the fact that you can “plug in” just about any plug-in to tweak your website and make it do anything you want. With the countless options WordPress offers, it’s easy to get carried away. However, doing so can lead to a slower website and possible security issues. We know you get excited, but don’t get carried away.
Content marketing is not going away anytime soon, so for those who have yet to adopt this strategy, now is the time.
For this reason, a vast number of individuals scour the web for hours on end in search of the most up to date and useful information when it comes to SEO. The topic that seems to slip through the cracks for most knowledge-seekers, however, is what SEO tactics are actually harmful to sites and will damage overall visibility and performance. You can’t just focus on what to do; it’s imperative you know what not to do as well.
- Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).
- Create a “sign up” call to action on your Facebook business page.
- Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).
- Attend or exhibit at a trade show or networking event and bring an email sign up clipboard or book (or go high tech and bring an iPad or mobile device) with you. Ask each person you meet to sign up, or ask for permission to send an email. Do the same for any business cards you may receive.
This is the age of information. In 2012, there were an estimated 51 million websites on the Web, and about 140,000 new site launches each day. This saturation of destinations and data has made it increasingly difficult to ensure that relevant traffic – and lots of it – are making it to your website.
Website traffic (or the lack thereof) is the single most important hurdle a digital business owner faces, and in order to remain relevant, online companies must continuously be reinventing ways to drive eyeballs to their creations.