Local SEO 101: 10 Signals That Determine Your Local Google Ranks (And How To Get Them Right)

 
 

We often hear that local SEO is a whole lot different from general, non-local optimization campaigns. Or is it? Just a few weeks ago, Local SEO Guide released the results of their extensive study of Google’s local search ranking factors. The agency analyzed over 100 signals and 30,000 businesses to figure out which factors are most important for local rankings in Google. Some of those factors were… unexpected to say the least.

In this guide, I’ve put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.

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How to rank in Google’s local search results

Getting ranked in Google’s local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results.

local rankings

How can you make sure that your website gets listed in the local results in relevant areas? Google has published official information on how to get listed for relevant searches in your area:

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10 Ways Content Can Improve Your Rankings

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Image courtesy of (Jomphong)/FreeDigitalPhotos.net

 If you’re writing for your site you obviously want to write quality content to generate hits. After all, you’re putting it on the Internet, a place where all the world can see it.

But how does one offer quality content that will push your content up in the rankings?

Google has a series of algorithms that dictate where a website will show up in searches. It’s a lengthy system with somewhere around 200 variables. Although it’s nearly impossible for one person or business to hit on all of Google’s sweet spots, there are ways to ensure that your content is seen by the world.

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10 Simple Edits That’ll Instantly Improve Any Piece of Writing

Written by Eddie Shleyner | @

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That’s why, if you struggle with editing, you’re going to love this article …

Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.

Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.

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The New Rules of Local SEO

Local SEO Google Maps

As Smartphone technology continues to become omnipresent in modern society, local SEO is becoming more important than ever. According to Google, four out of every five searches that take place are aimed at finding local solutions. For this reason, distribution of yellow pages continue to diminish as mobile devices become the premier method of conducting searches.

Now the game becomes about optimizing your online presence and business listings to effectively capture the potential customers in your area. Without certain elements present, your competition will rule the roost for your niche and local market.

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7 Common Lies About SEO

There are seven common untruths often pedaled by so-called SEO gurus who are more interested in making money off you than in truly helping your business excel.

They are:

1. Content is King

Sure your need to have good content but content is not king. Popularity is king. If your site has the most users in it’s niche regardless of the brilliance of your articles or content your site is going to rank No. 1. Actually if you want to find the most interesting articles on a topic go the pages 5-10 of Google search.

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Learning From 2015’s SEO Successes, Failures

 

SEO-Tips

2015 was no different. This year was a whirlwind of SEO news; numerous updates to Google’s algorithms, new factors to weigh and consider, and old methods reaching their demise. The SEO scene is in some ways unrecognizable, and in others it’s reliably consistent. The paradox is part of what keeps us on our toes.

As we reach the end of 2015, it is time to look back and reflect on what worked for throughout the year, what failed miserably, and what to carry with you into 2016.

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How TripAdvisor took over the travel information market

 

The combination of the best, freshest and most relevant travel information, coupled with the ability to book in real-time, is really rather attractive when researching travel plans.

Being able to stay on one site and do all of that is better. Step forward TripAdvisor, on a mission to complement its vast user-generated content (UGC) by buying the best of travel start-ups.

It has taken 15 years to build up its UGC reviews – not only hotels, but restaurants, attractions, bars, tours and all other aspects of travel. Some 280m people now use the site to research travel.

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17 of the Best Free Stock Photo Sites

Written by Carly Stec | @

We’ve all heard the mantra, “Don’t settle for anything less than you deserve.”

Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. 

But the truth is, high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of 17 awesome resources for free, non-cheesy stock images. 

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