We often hear that local SEO is a whole lot different from general, non-local optimization campaigns. Or is it? Just a few weeks ago, Local SEO Guide released the results of their extensive study of Google’s local search ranking factors. The agency analyzed over 100 signals and 30,000 businesses to figure out which factors are most important for local rankings in Google. Some of those factors were… unexpected to say the least.
In this guide, I’ve put together the 10 most important signals Google uses in its local search algorithm (the ones that have the highest correlation to rankings), grouped into 4 categories, and threw in my tips for getting each factor right.