Today, most individuals in the marketing arena are aware that SEO rules and guidelines can literally change overnight. This constant dance of change and adaptation can often leave many business owners confused, frustrated, or just out of the loop all together. Because of this, many will operate off of old and obsolete information due to lack of knowledge or possibly resort to black-hat tactics, which will ultimately do more harm than good.
For this reason, a vast number of individuals scour the web for hours on end in search of the most up to date and useful information when it comes to SEO. The topic that seems to slip through the cracks for most knowledge-seekers, however, is what SEO tactics are actually harmful to sites and will damage overall visibility and performance. You can’t just focus on what to do; it’s imperative you know what not to do as well.
Looking for ways to grow your email list? There are a ton of ways to get people to sign up for youremail marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list.
Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar).
Create enticing visualsencouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn).
Attend or exhibit at a trade show or networking event and bring an email sign up clipboard or book (or go high tech and bring an iPad or mobile device) with you. Ask each person you meet to sign up, or ask for permission to send an email. Do the same for any business cards you may receive.
This is the age of information. In 2012, there were an estimated 51 million websites on the Web, and about 140,000 new site launches each day. This saturation of destinations and data has made it increasingly difficult to ensure that relevant traffic – and lots of it – are making it to your website.
Website traffic (or the lack thereof) is the single most important hurdle a digital business owner faces, and in order to remain relevant, online companies must continuously be reinventing ways to drive eyeballs to their creations.
While search engine optimization experts and brand managers have debated the efficiency of links for some time and the future of link building has become questionable to some, word from Google’s headquarters is that links still matter and will continue to matter in the future.
However, how they are earned and how reputable they are may be changing.
Just beginning to tread the murky waters of social signals in relation to SEO rankings? It can seem like quite the daunting task considering the amount of confusion surrounding the topic. There seems to be a great deal of conflicting information put out by various respected sources, the SEO community, and even industry leaders themselves.
It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve.
In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see how their overall marketing is performing, you can plug in their URL into Marketing Grader and compare their score to yours. If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo.
So you’ve got your website up and running, it’s fully functional and ready to take orders for your product or service. Now you wonder how anyone is going to find your website, especially using search engines like Google.
This is where search engine optimization or ‘SEO’ comes into play.
Here we share 20 top tips that get your website recognized and ranking highly on the search engines for the terms your customers are using.
Before you start optimizing your website, you must put the research into those search terms. You need to target the ones that people are looking for! One of the best tools to use is the Google Keyword Tool (Google it if you need to!). It will tell you how many people are searching for what YOU think are your best keywords and show you what other related terms people use so you can adjust your strategy.
If you want to succeed with your website, you have to decide how much you will spend on search engine optimization. As SEO is crucial to survive the fierce online competition, the question is not if you should invest in SEO but how much you invest. SEO can be very expensive. How can you get more for your money?
How much do SEO companies charge?
If you decide to hire an SEO agency, there are several pricing models:
1. Hourly consulting: the average SEO agency (or individual) charges between $100 and $300 per hour (all amounts in US$).
At the core of a great marketer lies a truly creative being. When marketing becomes formulaic, it falls flat. When it’s creatively tailored to meet the needs of the audience and express the brand authentically, marketing can actually feel like art.
A marketer’s job is so constant, however, that staying in the creative flow is a humungous challenge. That’s why a lot of marketing feels so generic; it was either drafted by someone who isn’t truly passionate about the field, or by a great professional who is simply tapped out.
The time between Christmas Day and January is peak holiday booking time, as anyone who saw an ad break on Boxing Day can probably attest to.
In fact a recent report by Hotels.com predicted that traffic to UK booking websites would peak at 8pm on 28 December, a Sunday night which for most people would be their last evening before heading back to work the following day.
If you run an online business, chances are social media plays a big part in your marketing efforts. With millions logging on to various social networks every day, sites like Facebook and Twitter have become the NBCs and CBSs of today. As a marketer, you want to go where the people are, and people are flocking to social networks. This means you should be too.
Yet monetizing social media as a viable marketing stream has been nightmarish for many. It’s deceptively easy to spend countless hours sending out tweets and status updates, only to find your company is still barely holding on by a thread. Social media takes careful planning, competitive strategic thinking, and more than a little creativity. It also requires that you stay on the pulse of platforms and trends.
The Internet has been quite the game changer, hasn’t it? As a fast-paced medium requiring different elements for content than print journalism or academia, it’s caused a shift in common practice. And it’s often left writers and editors scratching their heads in confusion – or balling their fists in frustration.
Ethically locating images to post on your website or blog has likely come with some unanswered questions – or at least some kind of uncertainty.
A standard Google image search might yield some amazing results, but are those images safe to use? Sometimes it’s hard to answer that question. And licensing agreements on websites offering free images can be hard to interpret. Plus, you always want to avoid using a clichéd stock photo that screams “this image was free!”
SEO is not a stagnant science. It’s a very dynamic process with tricks and tips that may propel you to the top one year, and literally do the reverse the next.
Google’s mission is simple: They want to provide the most accurate, user-friendly search experience possible. This means the search algorithms they generate are always in flux, as the mission is a truly complex goal.
The result is that companies need to stay on the current pulse of SEO trends. Since most small businesses don’t have the luxury of a full time SEO professional, I have outlined below the most common past practices that will no longer serve you in 2015. In addition to calling out the most common archaic practices, I also suggest some modern alternatives that will help you in your quest for better rankings.
The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Every business that competes in a local market and who competes for the display of localized results in SERPs will likely find the need to conduct a local SEO audit at some point. Whether you’ve hired an SEO in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.
While this may seem like a daunting task, the good news is that you can do this for your business or your client using this Ultimate Local SEO audit guide.
Any competitive website is constantly updating, understanding and enforcing its SEO. With billions of websites to compete with, ensuring that your website is appealing to your target audience as well as the search engines is absolutely essential. One of the most useful methods of improving content marketing SEO is using internal linking.
Why Use Internal Linking?
Internal links, unlike external links, provide instantaneous access to another page or section within the same website. External links, in contrast, point to information within external domains and other websites. Using internal links vastly improves the SEO of a website by providing clear paths to authoritative and relevant information for both Internet users and search engines. By pointing to specific pieces of interesting and useful information, internal links demonstrate the value and importance of your website, and highlight why search engines should display your website within their search results.
Nearly half of TripAdvisor travelers say Special Offers influence their booking choices.1 Here are 12 tips to create successful Special Offers that convert travelers:
1. Always run an offer
Special Offers appear across TripAdvisor on high visibility pages. Don’t sideline your business by allowing your offer to expire or by not running one at all.
2. Give travelers a good deal
Appealing to travelers’ wallets will get you more bookings. Special Offers that do well are ones that give guests the best deal. But if you don’t have a big budget, don’t worry. Even a small value-add can appeal to travelers.
Over the years, Google has made reference to its stable of human raters used to determine the quality of sites, helping to improve the algorithms used for search. Those raters use the “Human Rater Handbook” to check for a wide variety of things Google has dubbed important, and they rate sites according to how they fulfill all that criteria.
Sounds like a valuable tool for SEOs to get their hands on, huh? Well, in July a copy of the handbook leaked out onto the Internet, and people have been trying to glean insights from it ever since, looking for the key to rising through the Google ranks.
The home page of your website is the most important page of your site. It’s the page that most people will see. Your home page must convince visitors that your website is interesting and it must enable visitors to find the other pages of your site.Your home page is not made for keyword optimization
The main purpose of your home page is not to rank for your keywords. The home page of Amazon.com does not have high rankings for the search terms “lcd tv”, “gardening equipment” or “buy books”. That’s what the other pages on Amazon.com are for.
The home page of your website has the following purposes:
Welcome the visitor on your website.
Guide the visitor to the interesting pages on your site.
If you want to get high rankings for particular keywords, optimize other pages of your website for these keywords. The more pages you optimize, the better. In general, you should optimize one page of your website for one search term.
A web page that is highly relevant to one search term is better than a web page that is somewhat relevant to many search terms. If you optimize many of your web pages for different keywords that are related to the same topic, you’ll show Google and other search engines that your website is relevant to that topic.
You create content so that people will read it. Regardless of your ultimate motive – to drive conversions, to attract attention or to generate interest in a specific subject – it all starts with reaching the maximum number of readers in the most efficient way possible.
With this in mind, you’ve probably turned to social media. You’ve built a following and spend time engaging your followers. However, if the content that you’re creating isn’t sharable, your reach is limited to your existing followers. If your goal is to improve your online reach, you must put effort into creating sharable content. Not sure where to start? Keep reading.